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Sweet Dreams

Enjoying a delicious cocktail made with ethically sourced ingredients is now easier than ever. Annika Sorenstam, a member of the LPGA Hall of Fame, was in Cincinnati for the initial canning for her new venture, Fizzy Beez.

“During COVID, my husband and I would be mixing drinks, and we wanted a ready-to-drink cocktail that had some flavor,” says Sorenstam. “We started mixing classic cocktails. We wanted to sweeten with something we knew, nothing artificial, nothing fake,” says Sorenstam. “So we have organic honey, which gives the drink quite the creamy taste.”

Sorenstam launched her new ready-to-drink line of canned cocktails at Taft’s Brewing Company Brewporium this week. The line features classic cocktails – Cosmo, Margarita, Moscow Mule and Mojito – sweetened with ethically farmed organic honey, is gluten free and is 140 calories for each 12-ounce drink.

Fizzy Beez will first be released in Ohio, with new launches to follow this year and next in Nevada, California, Arizona and Florida.

“My husband is from Ohio, so it seems like it’s meant to be!” she says.

Fizzy Beez canning from Rosemary Day on Vimeo.

According to an article by VinePair, Inc., the sales of ready-to-drink cocktails increased by 91.8 percent in the United States during the first months of the pandemic. The ready to drink cocktail market size is projected to grow annually at more than 12 percent, from a value of $714.8 million in 2020 to an estimated market value of $1.63 billion in 2027.

Read the full article here